Monthly Archives: August 2014
A few weeks ago, I had the opportunity to interview the creators of Aura Heels – please check out what co-owner Melanie had to say about her experiences with pole dance and being a pole entrepreneur:
Aura Heels was kind enough to send me a pair of their incredible shoes to test out, and I wanted to share my experience with all of you!
My particular pair arrived carefully packaged in their original Pleaser box, with helpful instructions on how to use the light controls, as well as a plug to recharge the shoes. I spent approximately 47 minutes squeeing, tottering around on our carpeted floors, and forcing my boyfriend to take video of me doing legwork on our couch, before I finally put them away and planned my next outing to a studio.
The Basics: Size, Height, and Style
My pair were constructed from a clear, lucite Pleaser platform, with a heel height of 7.5 inches. They feature clear toe and ankle straps, and like most Pleasers of this fashion, you can probably size down a half or even full size if you want them to fit a little tighter. I am a size 8, and my test shoes are also an 8, and they’re probably a tiny bit too big for me, so keep sizing down in mind when placing your order. The weight is approximately 4 to 4.5lbs total for the shoes – I very scientifically tested this by getting on my scale wearing them and also in bare feet.
Aura Heels does offer different styles, including some cool options with platforms that have clear windows in otherwise blacked out plastic, and they will do custom built options for other heel heights, if the 7.5 inch heel is not for you!
Aura Heels also offers a variety of light modes, including Rainbow, ColorBomb, SwapFlow, TiltFlow (my favorite), ShortPulse, Waterfall, Full Spectrum, Starburst, and SoundPower. I’ve put together a YouTube Playlist of their sample videos, so you can get an idea of what each mode looks like: http://youtu.be/pe6vX8-c6Tc?list=PLTSEkwQRjm00r0Py-eZA7bq4fUhD5jSG3
As for the color: it is SO bright! It’s super vivid, and absolutely eye-catching – the shoes make a huge impression, and people will stop to watch you! I brought them to two different studios, in classes with different women, and they made a big splash every time. I had girls asking to try them on, to take photos in them, and to just take photos of the shoes on me! (I’ve also had a few people ask to borrow them for photo shoots!)
I cycled through all of the modes offered with my pair, but I kept coming back to the TiltFlow, because it’s such a brilliant option. I love the way the colors shift as the shoes move, and they remain illuminated throughout the movement. The lighting in the room does make a difference in terms of how well the shoes show up on film: darker is better, and the faster your movement, the less the camera will pick up the different shifts, but you can TOTALLY see them in person.
The sole of the shoes do heat up a little from the light, which threw me off at first, but it never gets more than a little warm. The colors stayed true throughout a six minute, floor work heavy test dance that I did, and they performed just like any other shoe during my on-the-pole test. I’ve used them off an on for the better part of a week, and have not yet had to recharge them.
If you’re a heel-clacker, I’m not sure these would be for you, as I don’t know that the electronics could survive that kind of battering – most shoes that get clacked often seem to have a short shelf life, so I wouldn’t recommend it in these heels. I did one small clack, and they held up fine, but repeated wear & tear would probably take its toll like on any other shoe. Given that these heels can’t really be repaired if you clack them out of existence, it’s probably worth it to save your clacks for a less expensive heel.
The heels are pricey, but that makes sense to me, given the work that goes into their construction and programming. There is nothing else like them. The low end begins in the high $100’s, around $175, which is on par with some of the higher-end rhinestoned Pleaser options. Much of their range is in the mid $200’s, and the line tops out around $400 for their highest tier offering, the Limited Edition Galaxy Platform. Choosing your option has everything to do with which light mode you prefer: you can save money by choosing an option with just one light mode, instead of trying to go for one with multiple offerings.
Overall, I loooooooooooooooove these heels, and I am so stoked to have gotten the chance to play with them! They’re just the coolest thing I’ve seen in ages, and I am so excited to see Aura Heels getting more recognition from our community! They were recently at The Great Midwest Pole Convention, and received news coverage from local Chicagoland papers/tv outlets, and their web presence has been steadily growing these last few weeks! To shop their line, head to their Etsy Shop: https://www.etsy.com/shop/AuraHeels – find them on Facebook at: https://www.facebook.com/AuraHeels – stalk them on Instagram at: http://instagram.com/auraheels (@auraheels) – and watch their full line of videos on YouTube at: https://www.youtube.com/channel/UCa0fzz7HRvsJTGBqzPc_xcQ
Have you seen these shoes?!?! No, really…HAVE YOU SEEN THESE SHOES??
I stumbled upon Aura Heels via Facebook, and like any pole dancer would, fell immediately in love. Brilliant, light up heels that smoothly change color?
Not only was I enamored with the product, but as a fellow pole entrepreneur, I was interested in how the company was created. Cut to a few emails later, and I have a special treat for you: a 2 part series on Aura Heels! First up is an interview with the owners of Aura Heels, and soon to come, a review of their shoes!
Melanie, the co-founder of Aura Heels, was kind enough to answer some of my questions about herself and the company:
Poleitical Diaries: Who is a part of Aura Heels and where are you based?
Aura Heels: Aura Heels is a two person team, myself and my husband, Alan. We are based in Cary, NC.
PD: How did you begin your pole dance journey?
AH: My story is the typical one. Two friends and I took a teaser class. They never took another and I kept going back for more. I took my very first class at Aradia Fitness in Cary NC. Hi Dakota!
PD: How does dancing in shoes change your pole movement?
AH: For me dancing in shoes makes me more aware of my lines. You have to learn to step and turn gracefully in 7″ stilletos.
PD: What inspires you in the pole community?
AH: Just how incredibly encouraging most people are. I have never been apart of community that is so caring of one another. We are usually the loudest cheering for a friend or even someone you don’t know. It doesn’t matter what your shape, background or anything is. You will usually be met with open arms and encouraging words.
PD: Who are your pole icons?
AH: I have many pole icons. Alethea Austin. Her slow, purposeful movements are just beautiful to watch, hard to replicate. Karol Helms, who was one of the first pole dancers I ever saw on YouTube. She is not only an amazing dancer, she is an excellent teacher and genuinely a funny, intelligent, nice woman. Other icons are all the women I see come into the studio. They are all amazing and it makes me incredibly glad to be apart of pole.
PD: What is your signature pole dance style?
AH: Is there a particular pole movement with which you most identify? I don’t know if I have a signature style per say. I love slow, dancey movement. Floorwork is a favorite, too. I also love to just be silly and let it be just fun with no true direction, just whatever happens. I guess I’d call it eclectic sexy.
PD: What are your favorite moves and your nemesis moves?
AH: I love spins and cross ankle release. My nemesis is the extended butterfly.
PD: Is there any pole product you just can’t live without?
AH: Not one particular product. I love my Aura Heels, BadKitty fold over shorts, Vaseline Intensive skin lotion and electrical tape to cover raw spot and burns. Electrical tape will stick more to itself than your skin or a band-aide and it’s grippy. Dry Hands for hot humid NC weather.
PD: Is there any advice you have for budding pole entrepreneurs and budding pole dancers?
AH: For budding entrepreneurs; be prepared to be unprepared. There are a hundred tiny details that you just won’t think about and they pop up often. Mostly though have fun, enjoy chasing the dream. It is worth it. For budding pole dancers; Take it slow and build up. The tricks will come. It’s no fun to pull a muscle or tendon pushing to hard or to fast. Enjoy the learning all the amazing things your body can do.
PD: How did you come up with the idea for Aura Heels?
AH: It was mostly by accident. I had just bought a pair of 7in clear Pleasers to alter. I’m always looking for ways to make my pole shoes fun. My husband, Alan, saw them and was certain he could figure out a way to put lights in them. He got an old pair from me and started to dismantle them to see how they were made, and what he could fit in them. We have come a long way since then. The first pair were charged by 8 double A batteries and weighed a good 5lbs each.They were not the most successful thing ever. He did learn a lot from that first experience though.
PD: How long does it take to make the shoes? Can you tell us about the craftsmanship that goes into each pair?
AH: The time it takes to create a pair of shoes depends on whether they are sound or tilt reactive, how many modes they have and also the size of the shoe comes into play. It usually takes about a week, roughly speaking. Starting with a new pair of unmodified shoes, there are about five steps/ stages of our process. We first dismantle them, removing all the old glue. We then mark off all the dimensions for the LEDs, touch sensors and charging ports, then use power tools to grind and drill the channels for all the components. We then build the bulk of the electronics, laying the LEDs along the underside of the foot bed, wiring them together, and build the control and battery packs that will live in the shoe. Then we begin the painting process, this is can very finicky. If the paint isn’t right it shows pretty strongly, since we are shining so much light through the shoe. This can take a day or so by itself, just to let it cure and build the layers up the get the right amount of light diffusion. Last is the final fitting to make sure that lights are laying in the channels properly and all the connections work. Once that’s done, we then glue and clamp everything in to place and leave that to cure over night. After that the shoes are ready for boxing and shipping to their new home.
PD: What do you love about being a pole entrepreneur?
AH: It’s very exciting. The pole community is so full of possibility and opportunity. We love that we are bringing a unique product to such a unique community. It also fun to tell people you are a Cobbler of Light.
PD: Have you created other shoe or clothing lines in the past?
AH: Not yet. I do have several ideas bouncing around in my head.
PD: What do you feel your line offers to the community that sets it apart from other lines?
AH: Aura Heels are unlike anything else out there. There isn’t another shoe line that offers rechargeable features and the opportunity to truly customize.
PD: How has the community reacted to your new line? Where do you hope to take it?
AH: So far we have had nothing but great feed back. Everyone has been very, very positive and eager to try them out. We don’t have any huge plans for the future yet. We are still in the early stages of our company and we are just enjoying the whole process.
PD: How long did it take for you to go from initial idea to selling your line?
AH: It’s been about 3 years from that first pair , we only been selling them since May. It’s been a learning experience, an amazing, stressful, and sometimes baffling learning experience. Needless to say we are having a lot of fun bringing Aura Heels to the pole community.
PD: Do you offer international sales? Where can your shoes be purchased?
AH: We do offer international sales, as well as domestic. You can order a pair from our Etsy store. Auraheels.com Oh, one more thing. We will have a vendor table at The Great Midwest Pole Convention, August 15th-17th. Be sure and come by and see our shoes in person. Also, don’t forget to enter the raffle to win a pair of Galaxy Aura Heels!
Thank you for taking the time to chat with me, Melanie!