Have you seen these shoes?!?! No, really…HAVE YOU SEEN THESE SHOES??
I stumbled upon Aura Heels via Facebook, and like any pole dancer would, fell immediately in love. Brilliant, light up heels that smoothly change color?
Not only was I enamored with the product, but as a fellow pole entrepreneur, I was interested in how the company was created. Cut to a few emails later, and I have a special treat for you: a 2 part series on Aura Heels! First up is an interview with the owners of Aura Heels, and soon to come, a review of their shoes!
Melanie, the co-founder of Aura Heels, was kind enough to answer some of my questions about herself and the company:
Poleitical Diaries: Who is a part of Aura Heels and where are you based?
Aura Heels: Aura Heels is a two person team, myself and my husband, Alan. We are based in Cary, NC.
PD: How did you begin your pole dance journey?
AH: My story is the typical one. Two friends and I took a teaser class. They never took another and I kept going back for more. I took my very first class at Aradia Fitness in Cary NC. Hi Dakota!
PD: How does dancing in shoes change your pole movement?
AH: For me dancing in shoes makes me more aware of my lines. You have to learn to step and turn gracefully in 7″ stilletos.
PD: What inspires you in the pole community?
AH: Just how incredibly encouraging most people are. I have never been apart of community that is so caring of one another. We are usually the loudest cheering for a friend or even someone you don’t know. It doesn’t matter what your shape, background or anything is. You will usually be met with open arms and encouraging words.
PD: Who are your pole icons?
AH: I have many pole icons. Alethea Austin. Her slow, purposeful movements are just beautiful to watch, hard to replicate. Karol Helms, who was one of the first pole dancers I ever saw on YouTube. She is not only an amazing dancer, she is an excellent teacher and genuinely a funny, intelligent, nice woman. Other icons are all the women I see come into the studio. They are all amazing and it makes me incredibly glad to be apart of pole.
PD: What is your signature pole dance style?
AH: Is there a particular pole movement with which you most identify? I don’t know if I have a signature style per say. I love slow, dancey movement. Floorwork is a favorite, too. I also love to just be silly and let it be just fun with no true direction, just whatever happens. I guess I’d call it eclectic sexy.
PD: What are your favorite moves and your nemesis moves?
AH: I love spins and cross ankle release. My nemesis is the extended butterfly.
PD: Is there any pole product you just can’t live without?
AH: Not one particular product. I love my Aura Heels, BadKitty fold over shorts, Vaseline Intensive skin lotion and electrical tape to cover raw spot and burns. Electrical tape will stick more to itself than your skin or a band-aide and it’s grippy. Dry Hands for hot humid NC weather.
PD: Is there any advice you have for budding pole entrepreneurs and budding pole dancers?
AH: For budding entrepreneurs; be prepared to be unprepared. There are a hundred tiny details that you just won’t think about and they pop up often. Mostly though have fun, enjoy chasing the dream. It is worth it. For budding pole dancers; Take it slow and build up. The tricks will come. It’s no fun to pull a muscle or tendon pushing to hard or to fast. Enjoy the learning all the amazing things your body can do.
PD: How did you come up with the idea for Aura Heels?
AH: It was mostly by accident. I had just bought a pair of 7in clear Pleasers to alter. I’m always looking for ways to make my pole shoes fun. My husband, Alan, saw them and was certain he could figure out a way to put lights in them. He got an old pair from me and started to dismantle them to see how they were made, and what he could fit in them. We have come a long way since then. The first pair were charged by 8 double A batteries and weighed a good 5lbs each.They were not the most successful thing ever. He did learn a lot from that first experience though.
PD: How long does it take to make the shoes? Can you tell us about the craftsmanship that goes into each pair?
AH: The time it takes to create a pair of shoes depends on whether they are sound or tilt reactive, how many modes they have and also the size of the shoe comes into play. It usually takes about a week, roughly speaking. Starting with a new pair of unmodified shoes, there are about five steps/ stages of our process. We first dismantle them, removing all the old glue. We then mark off all the dimensions for the LEDs, touch sensors and charging ports, then use power tools to grind and drill the channels for all the components. We then build the bulk of the electronics, laying the LEDs along the underside of the foot bed, wiring them together, and build the control and battery packs that will live in the shoe. Then we begin the painting process, this is can very finicky. If the paint isn’t right it shows pretty strongly, since we are shining so much light through the shoe. This can take a day or so by itself, just to let it cure and build the layers up the get the right amount of light diffusion. Last is the final fitting to make sure that lights are laying in the channels properly and all the connections work. Once that’s done, we then glue and clamp everything in to place and leave that to cure over night. After that the shoes are ready for boxing and shipping to their new home.
PD: What do you love about being a pole entrepreneur?
AH: It’s very exciting. The pole community is so full of possibility and opportunity. We love that we are bringing a unique product to such a unique community. It also fun to tell people you are a Cobbler of Light.
PD: Have you created other shoe or clothing lines in the past?
AH: Not yet. I do have several ideas bouncing around in my head.
PD: What do you feel your line offers to the community that sets it apart from other lines?
AH: Aura Heels are unlike anything else out there. There isn’t another shoe line that offers rechargeable features and the opportunity to truly customize.
PD: How has the community reacted to your new line? Where do you hope to take it?
AH: So far we have had nothing but great feed back. Everyone has been very, very positive and eager to try them out. We don’t have any huge plans for the future yet. We are still in the early stages of our company and we are just enjoying the whole process.
PD: How long did it take for you to go from initial idea to selling your line?
AH: It’s been about 3 years from that first pair , we only been selling them since May. It’s been a learning experience, an amazing, stressful, and sometimes baffling learning experience. Needless to say we are having a lot of fun bringing Aura Heels to the pole community.
PD: Do you offer international sales? Where can your shoes be purchased?
AH: We do offer international sales, as well as domestic. You can order a pair from our Etsy store. Auraheels.com Oh, one more thing. We will have a vendor table at The Great Midwest Pole Convention, August 15th-17th. Be sure and come by and see our shoes in person. Also, don’t forget to enter the raffle to win a pair of Galaxy Aura Heels!
Thank you for taking the time to chat with me, Melanie!