Have you seen these shoes?!?! No, really…HAVE YOU SEEN THESE SHOES??
I stumbled upon Aura Heels via Facebook, and like any pole dancer would, fell immediately in love. Brilliant, light up heels that smoothly change color?
Not only was I enamored with the product, but as a fellow pole entrepreneur, I was interested in how the company was created. Cut to a few emails later, and I have a special treat for you: a 2 part series on Aura Heels! First up is an interview with the owners of Aura Heels, and soon to come, a review of their shoes!
Melanie, the co-founder of Aura Heels, was kind enough to answer some of my questions about herself and the company:
Poleitical Diaries: Who is a part of Aura Heels and where are you based?
Aura Heels: Aura Heels is a two person team, myself and my husband, Alan. We are based in Cary, NC.
PD: How did you begin your pole dance journey?
AH: My story is the typical one. Two friends and I took a teaser class. They never took another and I kept going back for more. I took my very first class at Aradia Fitness in Cary NC. Hi Dakota!
PD: How does dancing in shoes change your pole movement?
AH: For me dancing in shoes makes me more aware of my lines. You have to learn to step and turn gracefully in 7″ stilletos.
PD: What inspires you in the pole community?
AH: Just how incredibly encouraging most people are. I have never been apart of community that is so caring of one another. We are usually the loudest cheering for a friend or even someone you don’t know. It doesn’t matter what your shape, background or anything is. You will usually be met with open arms and encouraging words.
PD: Who are your pole icons?
AH: I have many pole icons. Alethea Austin. Her slow, purposeful movements are just beautiful to watch, hard to replicate. Karol Helms, who was one of the first pole dancers I ever saw on YouTube. She is not only an amazing dancer, she is an excellent teacher and genuinely a funny, intelligent, nice woman. Other icons are all the women I see come into the studio. They are all amazing and it makes me incredibly glad to be apart of pole.
PD: What is your signature pole dance style?
AH: Is there a particular pole movement with which you most identify? I don’t know if I have a signature style per say. I love slow, dancey movement. Floorwork is a favorite, too. I also love to just be silly and let it be just fun with no true direction, just whatever happens. I guess I’d call it eclectic sexy.
PD: What are your favorite moves and your nemesis moves?
AH: I love spins and cross ankle release. My nemesis is the extended butterfly.
PD: Is there any pole product you just can’t live without?
AH: Not one particular product. I love my Aura Heels, BadKitty fold over shorts, Vaseline Intensive skin lotion and electrical tape to cover raw spot and burns. Electrical tape will stick more to itself than your skin or a band-aide and it’s grippy. Dry Hands for hot humid NC weather.
PD: Is there any advice you have for budding pole entrepreneurs and budding pole dancers?
AH: For budding entrepreneurs; be prepared to be unprepared. There are a hundred tiny details that you just won’t think about and they pop up often. Mostly though have fun, enjoy chasing the dream. It is worth it. For budding pole dancers; Take it slow and build up. The tricks will come. It’s no fun to pull a muscle or tendon pushing to hard or to fast. Enjoy the learning all the amazing things your body can do.
PD: How did you come up with the idea for Aura Heels?
AH: It was mostly by accident. I had just bought a pair of 7in clear Pleasers to alter. I’m always looking for ways to make my pole shoes fun. My husband, Alan, saw them and was certain he could figure out a way to put lights in them. He got an old pair from me and started to dismantle them to see how they were made, and what he could fit in them. We have come a long way since then. The first pair were charged by 8 double A batteries and weighed a good 5lbs each.They were not the most successful thing ever. He did learn a lot from that first experience though.
PD: How long does it take to make the shoes? Can you tell us about the craftsmanship that goes into each pair?
AH: The time it takes to create a pair of shoes depends on whether they are sound or tilt reactive, how many modes they have and also the size of the shoe comes into play. It usually takes about a week, roughly speaking. Starting with a new pair of unmodified shoes, there are about five steps/ stages of our process. We first dismantle them, removing all the old glue. We then mark off all the dimensions for the LEDs, touch sensors and charging ports, then use power tools to grind and drill the channels for all the components. We then build the bulk of the electronics, laying the LEDs along the underside of the foot bed, wiring them together, and build the control and battery packs that will live in the shoe. Then we begin the painting process, this is can very finicky. If the paint isn’t right it shows pretty strongly, since we are shining so much light through the shoe. This can take a day or so by itself, just to let it cure and build the layers up the get the right amount of light diffusion. Last is the final fitting to make sure that lights are laying in the channels properly and all the connections work. Once that’s done, we then glue and clamp everything in to place and leave that to cure over night. After that the shoes are ready for boxing and shipping to their new home.
PD: What do you love about being a pole entrepreneur?
AH: It’s very exciting. The pole community is so full of possibility and opportunity. We love that we are bringing a unique product to such a unique community. It also fun to tell people you are a Cobbler of Light.
PD: Have you created other shoe or clothing lines in the past?
AH: Not yet. I do have several ideas bouncing around in my head.
PD: What do you feel your line offers to the community that sets it apart from other lines?
AH: Aura Heels are unlike anything else out there. There isn’t another shoe line that offers rechargeable features and the opportunity to truly customize.
PD: How has the community reacted to your new line? Where do you hope to take it?
AH: So far we have had nothing but great feed back. Everyone has been very, very positive and eager to try them out. We don’t have any huge plans for the future yet. We are still in the early stages of our company and we are just enjoying the whole process.
PD: How long did it take for you to go from initial idea to selling your line?
AH: It’s been about 3 years from that first pair , we only been selling them since May. It’s been a learning experience, an amazing, stressful, and sometimes baffling learning experience. Needless to say we are having a lot of fun bringing Aura Heels to the pole community.
PD: Do you offer international sales? Where can your shoes be purchased?
AH: We do offer international sales, as well as domestic. You can order a pair from our Etsy store. Auraheels.com Oh, one more thing. We will have a vendor table at The Great Midwest Pole Convention, August 15th-17th. Be sure and come by and see our shoes in person. Also, don’t forget to enter the raffle to win a pair of Galaxy Aura Heels!
Thank you for taking the time to chat with me, Melanie!
Last night, I danced in someone else’s shoes. Literally and, I suppose, figuratively.
I never dance in shoes. Part of it is that I just got really comfortable dancing in bare feet – it felt more organic to me, and less like I was playing at something. Part of it is that inverting with shoes was really hard when I was first learning to invert, so I abandoned them in favor of being able to get up without struggle.
I dropped into an extra class last night at The Pole Garage, which is my pole home base. My first class was a pole work class, which is all working on tricks and such (like my Magic Split, which looks infinitely better if I am having a bendier day – see photo below).
Pole work is really best when you’ve got a plan you want to work on for the class – there are instructions given and demos done on certain tricks people have requested, but it’s always best to go in with a plan of your goals for the class. I worked on a few things, and after class, hung out with some of my pole sisters while they waited for the second class of the night. On a whim, I decided to crash the class since the roster wasn’t full, and I am SO glad that I did!
The class was a transitions and dance class, which normally follows a lesson plan of learning various transition pieces and doing more dancing in general – we usually start with a flow through dance, where we have a specific “assignment” for each pole we touch, then work on the lessons, then do a freestyle. This class was set up differently – Jo, our instructor, taught us a simple, sexy routine that was within everyone’s reach. No inverts, nothing too fancy or crazy, just beautiful, classic pole dancing. She requested that everyone bring leg warmers and shoes if they had them.
Now, I always have leg warmers in my bag, but I never bring my shoes. So, I borrowed a bitchin’ pair from my classmate, Kim: I think they were 7 inchers, with tiger stripes on the platforms/heels. I did the entire class in shoes – the learning of the routine AND our final dance, where we had to use the routine, then could improvise afterward.
It was really fun to wear shoes again! I never really felt much love for shoes (beyond the typical female interest in shoes), and I never really got what it is to be a dancer who chooses shoes over bare feet, but it was a fun change for me. It just felt it was SO not me to dance in shoes – as I said, I felt like I was playing at being sexy, instead of just being it. I always felt more myself in bare feet, so I stuck with that. Having danced in Kim’s shoes, I find myself open to the idea of exploring shoes again, especially for dance-based classes.
In honor of dancing in shoes for the first time in at least a year – if not two years – I also decided to tape myself for the first time in ages. The last time I taped a full dance in class was 2 years ago (I don’t count my tape from PPC, since that was a performance in the public realm).
This dance is made up of the approximation of the routine we learned in class tonight (first half or so), and my own freestyle (second half). I was exploring the movement in heels – especially in my own freestyle, because I really never do any of those moves in heels. I had to think on the fly with some of it, but I had fun. It’s hard to watch the video and not focus on the mistakes in moves, and I can tell when I’m in my head versus just dancing, but that’s okay. The whole point of taping it was just to do it. To get out of my comfort zone in more than one way and explore. There’s only one “advanced” trick in the entire thing (I invert once) – it’s not like I was looking to impress with being a trickster. 🙂
I also should mention that I never do much dancing anymore. Most of my classes are trick based. I rarely get the chance to freestyle and dance, to be creative in my movement, so in a way, this is also me exploring what it is to dance and express through the movement again.
Anyway, this is me, exploring dancing again. Exploring videos again. And dancing in someone else’s shoes.
If you are a Los Angeles or Orange County resident, come check out the HUGE sale over at Pure Delish! Savings are massive for the month of July, and for every $100 you spend, you get $10 to spend in August!
Pure Delish is my faaaaavorite dance wear shop! Kat & the girls are super attentive and knowledgable about their merchandise – they have an amazing selection of fun pole clothes, lingerie, shoes, costumes, adult products, and more!
The sale is only good at their Culver City location, but it is worth the trip if you live in the LA area!!!
Here’s a flyer, with more details!