West Coast Hurricane: Cleo Makes Landfall in LA
2014 brought a Hurricane to the US Pole Scene: Cleo The Hurricane, that is! Over the last two years, we’ve watched as Cleo launched her incredible DVD series, expanded her clothing line, and made the leap from Australia to LA. With so many exciting things happening in the World of Cleo, I was eager to get the chance to sit down with the pole rock star herself and hear more about where she’s been and where she’s headed next!
Poleitical Diaries: How were you first introduced to pole?
Cleo The Hurricane: When I was 27, my best friend took me along to a Breast Cancer benefit at her Pole Studio. I was blown away by the instructors’ performances and signed up for lessons right away. After 2 weeks of learning, I got asked to teach just from my momentum turn – haha – and the rest is history.
PD:When did you first realize you could build a business from your pole career?
Cleo: I knew from the beginning that I wanted to make a career out of pole dancing. Originally (as you would expect) the goal was to own my own Pole Studio; however, my path changed when I moved to Sydney to teach at Bobbi’s Pole Studio in 2010. That year I was so motivated to compete in Miss Pole Dance Australia and I did the following 2 years. From there, I went on my first big tour to Asia, Canada and the USA, and that’s when I got a few t-shirts printed. I think that’s really when I realized I could build a business for myself. Plus, I was having so much fun with it. I was using my creativity in other ways and starting to explore other opportunities. Originally, building the ‘Cleo The Hurricane’ brand was never planned… it really just evolved. I only got my Cleo logo and website designed for the tour! How it has changed from those early days!
PD: What was your first pole product idea? Did it come to life the way you envisioned?
Cleo: When I competed in 2010 I danced to “Rock You Like A Hurricane” and played the guitar (well, pretended to). The intro to my show was a man’s voice over “The Hottest Rock N Pole show in the world…Cleo!” Kinda like what Kiss do at the beginning of their concerts. The whole Rock N Pole or I Love Rock N Pole slogan also happened by accident because of that show. Even my name Cleo ‘The Hurricane’ came from the show. The first T-shirts I ever had printed said, “I Love Rock N Pole.’ I’ve had many other designs based on the original, and yes it has DEFINITELY come to life. My whole brand is built on Rock N Pole. As far as Rockin’ Legs N Abs (my first DVD), that has FAR beyond exceeded my expectations. I’m pretty sure we’ve nearly achieved ‘GOLD’ sales according to Australian certifications. So yes, everything is awesome!
PD: When did you make the switch from pole as a hobby to pole as your sole job/business?
Cleo: Well, considering I have been teaching my whole ‘Pole Life’ it was always kind of my sole job/business. But, it’s also my hobby: I still put my favorite music on and dance, no cameras and no Instagram…just for me.
PD: What is your philosophy on being a pole entrepreneur and how has your philosophy evolved as your business has grown?
Cleo: Continually staying positive despite struggle; believing in myself and my brand; and reinvesting in my business when I’ve had the profits to do so has always been my philosophy. In fact, it’s the only thing that has stayed the same. Everything else is constantly evolving and so am I.
PD: What are you currently most excited about and/or proud of within the world of Cleo?
Cleo: I have many things to be proud of: currently it’s my new website (well, the re-launch of my new site). This is something I’ve been working on for 2.5 years now, since the first version came out. Originally, I had hired a company in Australia to design/develop the site, and was completely disappointed with how it turned out. So, I started again from scratch with a new design team, and I’m OVER THE MOON! It is so shiny and pretty and glamorous and cool at the same time. It’s been a LONG, LONG time and finally, my vision has come to life. I can’t wait to show the pole world! Not to mention all the awesome new merch I have coming out. 2015 is very exciting for me.
PD: What is on the horizon for you and your empire? What can we expect next? What about long term?
Cleo: Keep building my empire, growing my online studio, and the Cleo The Hurricane brand. I have explored opening a studio in LA, but I am concentrating on my worldwide web students for now. Also, I’m shooting my 3rd DVD – back flexibility based on strength – and am really excited for that one! Long term, I am working on growing this brand to be not necessarily the biggest, but the coolest and best brand in pole dancing! There is always some project I’m working on, so you will always see something new from me!
PD: We love that you’ve begun adding guest instructors – what do you look for in those you invite?
Cleo: There are so many instructors that have perfect technique, but I’m looking for personality. From sassy, to strong, to a little quirky or crazy, everyone brings something different. (I’m the crazy one, by the way.)
PD: What brought you to move to LA?
Cleo: I have always loved LA. Plus, I fell in love with a California boy. I told him, if I’m making the move, it had to be LA. However, it hasn’t been easy getting used to living here…and it’s taken THIS long to be happy with the move.
PD: Was it fun for you to participate in and sponsor this year’s California Pole Dance Championships? Were there any moments from the show that stood out to you?
Cleo: Of course it was fun! Nothing really stands out though.
PD: Who inspires you in the pole world? (Doesn’t have to be anyone famous) Outside the pole world?
Cleo: I get my inspiration from my community. I am only doing what I do because I feel rewarded helping women feel sexy, or achieving their goals, getting their splits or even having a good laugh from my videos. Outside the Pole world, I’d have to say Joan Jett, because I love strong females who do what they wanna do, despite what people tell them. That’s Rock N Roll, and that’s the whole attitude I’ve brought to my brand.
PD: Do you see any differences between the pole community in Australia and the community here in the US?
Cleo: I guess the big difference is the 38mm brass poles compared to the 45mm chrome. That also relates to tricks, because there are tricks that are easier on a 38 and some that are easier on a 45. Also, Aussies love wearing heels -in comps, in class, training etc. Over here the percentage is significantly lower. In the USA girls say ‘NIIIICE’ to their pole friends doing a trick. In Australia, we say, “AWESOME!” or “UNREAL!” There are also a lot of differences in how studios are run, so it will be interesting to see if the Aussie style adapts over here!
PD: Where did you first teach? What do you love about teaching? Can you say a bit about touring?
Cleo: [I first taught at] Pole Princess in Melbourne. I love the students. I’m a real people person for sure! Touring is really fun, especially when I meet members of my community. I feel like I know them already. Physically it can get very exhausting, because my workshops are very challenging.
PD: How did you get started with your clothing line? Who comes up with the designs?
Cleo: My friend Richard, who I used to work with, is a great designer and designed the Cleo logo. I used to work with him at a publishing company that did music/street/fashion mags.
I have about 4 designers that do work for me. One in Canada, two in the USA and one in Australia. I’m lucky because my background before pole was advertising, marketing, design, video production, and production management, so I have some great contacts…not to mention the experience!
PD: How did you get your nickname Cleo the Hurricane? And how did you develop your own pole signature style?
Cleo: I was having lunch with Chilli Rox in Sydney, and she told me I looked like Cleopatra…so that’s where Cleo came from! The Hurricane was because of my show in 2010 to “Rock You like a Hurricane” I had to change my name on Facebook and couldn’t think of anything else!!!! Once again…Cleo the Hurricane was never planned…it just happened!
Thank you to Cleo for taking the time to chat with me! I am sure I am not the only one stoked to see your plans unfold! To find out more about Cleo, including her DVDs, apparel, and more, check her out online at http://www.cleosrocknpole.com/