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When I started pole dancing again in 2010, I started at The Pole Garage. It’s been my Pole Home for the last four years. Even when I go play at other studios, as I do quite often, I still always find TPG to be a bit magical.
Having known Drea & David for a while, I thought it might be fun to learn a little more about them and the “behind the scenes” at the studio. They graciously accepted my invitation for an interview with Drea!
Poleitical Diaries: How were you introduced to pole?
Drea Roers: I began Pole Dancing in 2004, when a friend surprised me with my first Pole dancing class! The instant my fingers touched the pole, my life had changed forever…it was magic! My first spins were definitely not ‘pretty’, but I was flying through the air and I felt FREE, ALIVE and BEAUTIFUL! I was instantly addicted and fell madly in love with the artistry of pole dancing. I committed and dedicated myself to my pole dancing training and within a year, became an Instructor.
PD: What inspired you to start your studio?
DR: My dream was to open my own Pole Dance studio and to share the world of pole dancing with other women! I hoped that if I could change ONE life the way my life had been changed, that I would be able to share my love and passion for pole dancing with other women! In 2009, my dream came true. My husband, David Roers and I opened The Pole Garage in Santa Monica, CA! I left twelve years of a Trading/Brokerage career and never looked back! It was solely and entirely David Roers and the wonderful women from within the pole dancing community that were my absolute inspiration toward opening The Pole Garage!
PD: Tell us about your studio:
DR: The Pole Garage is a Boutique Pole Dance studio located in Santa Monica, CA. The Pole Garage is dedicated exclusively to the art of Pole Dancing. Our studio has five ‘Stationary’ and ‘Spinning’ 45mm poles by Platinum Stages and X Pole.
PD: How did you come to create the class structure for TPG?
DR: We offer a myriad of pole dancing classes at The Pole Garage, with an emphasis on progressive “Session Classes”. I created The Pole Garage Curriculum for women to journey together, at the same pace and ‘level’ progressively, in order to properly and safely strengthen, condition and learn pole dance technique. Our Session classes include Beginner, Intermediate I, Intermediate II, Advanced I, into Advanced level. At “Advanced” level, we offer “Unlimited” Advanced Specialty Focus Classes (ex: Adv. Spinning Pole, Adv. Aerial & Twisted Hand Grip, Adv. Shoulder Mount & Combos, Adv. Transitions & Dance, Adv. Drop Tricks & Thread Thru etc). We also offer Mixed Level pole classes (Pole Power Hour and Pole Play & Dance classes), Pole Parties, Privates, Workshops, Pole Choreography, Competition/Performance Training, Intro Pole Teasers and specialty classes. The Pole Garage is a fabulous place to meet a new community of adventurous women, to get toned & sculpted, to let loose, or to someday perform, compete, instruct OR JUST DANCE! :-)
PD: What do you feel sets The Pole Garage apart from other studios?
DR: I believe every studio has its own beautiful and unique style. The Pole Garage provides a warm, welcoming and positive energetic space to explore the artistry of pole dancing. We wanted to give women a supportive environment to be creative, innovative and to be free to challenge oneself without judgment. We are very unique, as ALL of our amazing Instructors are hired internally from within The Pole Garage and have completed our Progressive Curriculum Training program, as well as complete our “Instructor Training” Certification program.
PD: What are you most proud of in regards to the studio?
DR: I am so proud that my Husband & Co-Owner of The Pole Garage, David and I fought to open The Pole Garage, a small Business, during the midst of a Recession and economic turmoil in 2009.
PD: How did you decide to make it a “family business” TPG
DR: David and I shared a vision of starting a small business together and we took a leap of faith and opened The Pole Garage! It has been the most rewarding experience imaginable for us to see how our studio has become such an integral part of the community and changed women’s lives!
PD: What are some of your favorite studio-related memories over the years?
DR: My all time favorite studio-related memories are from the endless amounts of laughter and cheering that fill the studio daily as we fly, spin, flip and dance together. I also cherish the life-long friendships formed from The Pole Garage and from within the pole community that I hold so near and dear to my heart. I believe the bond we share is beyond a friendship, it is truly a “SISTERHOOD” or as we say at The Pole Garage, our “POLE SISTERS”.
PD: What’s on the Horizon for The Pole Garage
DR: On the horizon for The Pole Garage is to continue to support and bring awareness to the pole dance industry one pole dancer at a time.
PD: What are your favorite classes to teach?
DR: I LOVE teaching every class from Beginner to Advanced. It’s so exciting to teach a Beginner their first ever pole spin! And if I had to choose one Advanced class, I would say Advanced ‘Aerial Pole’, as it’s such a blast to dance Aerial in the air! Instructing is such a dream come true to be able to share what I love so very much w/ others. :-)
Thanks, Drea & David! If you’d like to check out classes at The Pole Garage, you can find their website at www.thepolegarage.com.
For the last year or so, I have been regularly taking lyra classes at an Aerial & Pole Studio in North Hollywood, CA, called Aeriform Arts. Over that time, I have struck up a friendship with the owners, Lea & Allelon, who sponsored me for Pacific Aerial 2014. They’re great folks, and I adore my class – I feel quite lucky to have found it!
The vibe of the studio is unlike a lot of others in LA. Everyone is welcome, and there’s no clique-ish-ness. I see people of all shapes, sizes, ages, looks, and backgrounds whenever I go. I got curious about how the studio came to be, so I asked Lea if she’d be willing to sit down to answer some questions about it!
Poleitical Diaries: How were you introduced to aerial arts?
Lea Walker: I have a fast paced career in TV, and I started having serious health issues that forced me to slow down a bit. I ended up bedridden for weeks and realized that the surgery had not only stripped me of my physical strength, but also my sense of body confidence and power. My scars became a symbol of how my body had failed me. I came to the conclusion that maybe I needed to finally slow down and do something for me. After I healed, I started taking pole lessons and then branched out to aerial yoga, which I found really helped improve some back disc issues I was having as well. At that point I was hooked!
LW: Aeriform Arts offers multi level, co-ed classes in Aerial Yoga, Hammock, Silks, Pole, Lyra, Trapeze & Aerial Cirque Conditioning (with stretch & dance workshops as well). We really pride ourselves with having an easygoing yet knowledgeable staff that works hard towards helping our clients explore and achieve their maximum potential. We like to have fun and encourage or clients to as well!
PD: What do you feel sets Aeriform Arts apart from other studios?
LW: I truly believe we are a studio that embraces all levels, ages, sizes & sexes. We really try to make it a fun learning experience for everyone, where everyone is part of the cool kids club. We do not allow any cliquishness and want everyone to feel important and cared for.
PD: What are you most proud of in regards to the studio?
LW: I love the fact that we are co-ed across the board and that we embrace both sexy and strong aspects of pole/aerial in the studio. Two great tastes that taste great together!
PD: What are some of your favorite studio-related memories over the years?
LW: Wow – there are so many. All of the friendships we have made, being ecstatic when we hit our 1 year & 2 year anniversaries (our 3 year is coming up in Nov), our last student showcase was amazing – I was so proud of everyone. Every time there is a full pole class and all I hear are squeals of giggling, any feelings I have about the energy that it takes to run a studio melt away. But I think the best memory I have is when this one woman crawled out of an Aerial Cirque class, literally crawled – in the middle of class I might add! She was a disheveled, sweaty mess, pooled on the front lobby floor and I leaned over the desk and asked “Um are you okay?” she looked up at me and said “NOOO that shit is HARD” then she tossed her credit card to me and said, “Can I get a 10 pack, and can you sign me up for the next 5 weeks? I love this shit – thanks!” Then she smiled and crawled back into class.
PD: Is there a class you wish you could add?
LW: Vertical Wall Dance or Bungee Assisted Dance – I am dying to learn it!!!! I would love to offer it but would need the height & instructors to even begin to think about it. Seriously though, I am looking to make a trip to England to take a workshop or two with Wired Aerial Theatre want to go?
PD: What’s on the horizon for Aeriform?
We have some new class offerings in the works! We just added in a Trapeze class, and Candice Cane [is slated] to be joining the studio in January teaching pole, and we’ll be adding a bunch of new workshops, starting in January 2015.
You can find more about Aeriform Arts and their classes at www.aeriformarts.com. They have some excellent aerial offerings, from silks, hammock, and lyra, to pole and aerial yoga, as well as special classes like aerial cirque. Thank you to Lea for taking the time to chat with me!
I think it’s fair to say that most pole dancers are hard on themselves. We look at our photos or videos and only see the negatives – the things to work on. I think we strive for perfection a lot of the time, which tends to mean that we miss the little victories. Something isn’t pretty, so it’s not perfect.
I was chatting with a Pole Unbound friend about why we tend to post videos or photos and apologize for them:
- I was tired.
- It’s messy.
- I don’t like this part.
- This isn’t my best.
Admit it: you’ve probably said something like that in a post online. If you haven’t, that’s AWESOME. Seriously, good for you! But, for the rest of us, I think I’ve figured out a couple of reasons why we behave this way:
- We’re trying to beat critics to the punch. It’s an admission of, “Hey, I bet you’re going to judge me for not being perfect, so let me tell you up front that I know. I know I wasn’t perfect.”
- We’re looking to be better and selecting the things we know we need to work on.
I tend to think the first reason is the most common reason, but the second one is also absolutely valid. I know that’s why I do it! I do also make a note of things I want to work on, too, but it tends to be more the former than the latter.
So, I wanted to take a moment to talk about pride. Not stupid, ego-driven, I’m so fucking awesome it hurts pride, but genuine appreciation for the work you’ve done and how far you’ve come.
It’s really hard to watch videos of yourself (for most people). It has been hard for me for a long time, but I’m getting over it. Freestyle exploration as helped me IMMENSELY in this regard. One of the tenets of freestyle exploration is to move away from being self-conscious about your movement (whether it’s pretty or ugly or weird or graceful).
I try hard, nowadays, to look at videos of myself and seek out the good moments. I’m not always successful (I deleted an entire video today without even watching it because I just felt so off during the dance), but it’s a mindset to practice.
In that vein, here are three recent videos of mine that I am proud of:
My Northern California Pole Presentation Performance
This was my first public pole performance since PPC 2012, and I worked hard on it. I chose my song because I loved it (“Nearly Midnight, Honolulu” by Neko Case). I loved the simplicity of it, I loved the story of it, I loved that it moved me. It was not any easy song to “dance” to, but I didn’t really care, because I had a story I wanted to tell.
I am proud that many of my moves are clean. I am proud that I stuck to my story and my movement, even when the audience’s initial reaction wasn’t what I expected it to be. I am proud that I kept going when I had a grip issue (I used too much grip and got stuck). I am proud that my self-made costume looked pretty. I am proud that the emotion I wanted came through in many moments.
My Pacific Aerial Art Championship Performance
This routine came together in less than a month, because the original song I chose just didn’t work for me. I was training for the NCPP routine for the month prior to PAAC, so I didn’t work on my PAAC routine until NCPP was done. I had ideas and a song and a concept, but when I went into the studio for the first time to work on it, I couldn’t get it to work. So, I had to choose a new song and start from scratch. Because I was unsure about what our rigging would allow, I kept my routine safe by using mostly intermediate moves and worked to make those clean and to make my transitions work.
I am proud of my energy in this routine. I am proud that I did something totally different from anything I have done or anything I usually do. I am proud that I took a chance and went with it, despite being scared. I am proud that most of my moves are clean, and more importantly, that most of my transitions are clean – that I was able to dance/move through them smoothly. I am proud that my costume came together and looked awesome – the same is true of my props. I am proud of my story – I really loved it. And, I am proud that my twerk
My Finding Your Freestyle Challenge video
I shot this at the end of Pole Unbound, to fulfill a FYF challenge from my friend Tiffany. I used the prompt of “hair” for the dance (a prompt that was given to me by a partner during a freestyle workshop earlier in the PU weekend, which I LOVED).
I am proud of this because I had never heard the song before dancing to it. My friend Jamie, who was also at Pole Unbound, chose it for me. I am proud of my movement. I am proud that I stuck with my prompt and explored it. I am proud that my focus was just my prompt and the movement to explore it, and not that I didn’t know the song or how I might look, etc.
My Handspring Practice video
These clips were shot today. I went to an open pole practice, initially to work on some freestyle and work from Pole Unbound, but ended up feeling really self-conscious about it in the presence of people I didn’t know (and in an unfamiliar studio). So, I started working on tricks, and to my delight, my TG handspring from the floor came back!
I am proud that I tried my handspring again, despite not really thinking I could do it today. I am proud that I kept at it. I am proud that I’ve gotten stronger and can see it – and feel it. I am proud that I have 4 different handspring variations in this video: my TG from the floor, my TG ayesha from caterpillar, my forearm handspring, and my elbow grip ayesha from caterpillar. I am super proud of my elbow grip and how solid it feels. I am proud that I did my elbow grip last and was still able to hold it well.
So. Now, I challenge you to watch your own videos and find the moments you are proud of. It doesn’t have to be much. It could be a few seconds. But look for the things to celebrate. The little victories are a big, big deal. Trust me. :-)
Until recently, I had never taught pole or lyra in an official capacity. I had always been a friend who shows people new stuff I have learned in class or in pole jams, and I’ve given private lyra lessons to friends, but I had never been contracted to teach my own class. I had never had a chance to create curriculum.
Over the weekend of 10/10-10/12, I had the amazing opportunity to participate in Pole Unbound. The Pole Unbound Retreat was conceived and organized by Aerial Amy. The central conceit was that everyone has something of value to contribute to the pole world. Therefore, Pole Unbound was established as a community pole retreat and jam, meaning that the instruction would be crowd sourced. As part of the retreat, each of the chosen attendees had to submit two possible options for workshops they could teach to the other attendees. At first, this was a little daunting, as I wasn’t quite sure what I had to offer, but I boiled it down to: what do I like to do and what am I good enough at that others may not be able to offer? The answers were freestyle exploration and lyra (since not all polers do lyra). So, I set about crafting two descriptions and basic curriculum, then sent my pitches off to Amy.
As a group, we voted on the workshops anonymously (it was double blind voting), and the top vote earners were selected as the overall curriculum for the weekend. My freestyle exploration workshop was chosen! It was such an awesome and validating feeling! And, also, a bit overwhelming, because it meant I really had to be detailed in my curriculum and come up with something I felt good about teaching.
I set about writing down ideas for possible prompts and sections, taking into account my own experiences in other classes, as well as my training in acting. What I wanted to create was something that melded freestyle exploration and my acting training, so I created a curriculum that was largely partner based.
Being me, I decided that I wanted a test run of the workshop, so I arranged to run it for some friends the weekend before Pole Unbound. I wanted to see if there were any timing issues or other problems that came up with the curriculum. The test went really well, though! I had to do some squashing of elements for time’s sake, but I was prepared for that. It was such fun to see everyone participate!
For me, it was a little unnerving to have to be the leader, especially in a group that contained a few girls that are teachers in classes that I attend. Running a warm up is an interesting art that I am not sure I have fully mastered, but I felt like the other sections went well!
Teaching the workshop at Pole Unbound was different. The class size was doubled, and the circumstances going into it were different: my workshop ran at the end of a very long day, and everyone was exhausted. It was hard for me. I knew people were tired, which made them distracted and less interested in participating. I struggled to find my footing early on, and then struggled to keep some students engaged due to the content of the workshop. Not everyone likes freestyle exploration. It’s very challenging for some people, and between that and the exhaustion of the group, I ended up losing about 1/3 of the participants by the end of the hour and a half.
I’m not going to lie. I was hurt. It felt really disrespectful to me, especially since I had stayed in the room for all of the other workshops, even when I wasn’t able to do the content being taught (i.e. I can’t do a back bend, so doing walkovers isn’t something I can participate in). Once I had processed everything, what stuck with me was not being pissed about how people left (valid reasons or not), but instead, being really overjoyed at the results from the people who DID stay. They were incredible. They gave so much to the work, and each person had such gorgeous, unique movement. I was blown away by what I was lucky enough to witness from the participants. It was such an honor.
Not long after I got back from Pole Unbound, I was asked to sub a lyra class at an area studio. I said yes, excited to get the experience, and it was interesting. Being a sub of someone else’s class is different than hosting your own, I think. Much like subs in high school, I think subs in pole classes are met with some amount of skepticism. I had actually been in class with some of the gals I was teaching in the subbed class, but nobody seemed to be that bothered by a fellow student moving into the teacher role (thankfully). What proved to be a challenge for me was teaching in a different way than the usual teacher.
I chose to run the class a little more like my usual class that I attend, which meant that the curriculum was based on learning elements of a routine. With 8+ students, it was a large class to control, and tough for me to bounce between two hoops to make sure everyone was spotted correctly and shown how to break things down properly. With only an hour of class time, i did a super short warm up, then launched into teaching. I also chose to ignore the trapeze, because I barely know any moves on it, so I didn’t feel comfortable teaching anything. I did allow students to use it if they had experience on it, but I offered no actual instruction (which I had told them would be the case beforehand).
Some of the challenges of this class included the fact that a number of the students were teenagers. The teens pick up stuff pretty well, but keeping their attention can be tough. I ended up teaching the first 8 or 9 moves of my Pacific Aerial Art routine (which includes the same moves I usually teach to friends who are new to lyra), and everyone seemed to pick them up pretty well – the last move was one they really seemed to like. I also showed them one advanced move, which everyone was able to try.
Overall, I think it went okay, but I did feel like it was disorganized. I wasn’t sure if that was my fault, or just that there were so many students. I don’t know if the students liked the class, but I hope some of them took something good away from it.
Coming up in November, I’ll be taking an intermediate/advanced pole instructor training course. I’m interested to see what the content will be and how it will work. I genuinely don’t know what will be covered. I was planning to take a beginner/intermediate, but the company doesn’t have one until next year, so the owner suggested I do the int/adv because my personal skill level is suitable for that level of instruction.
In the meantime, I’ve got teaching on my mind: how to improve, how to work with different types of students, how to create curriculum for new workshops. I really want to have more opportunities to teach freestyle exploration workshops.
Some things I am considering:
Confidence – Through observation and experience, it can be tough to remain confident, both in your own abilities, but also your curriculum. One of the things that was great about Pole Unbound was that we got the chance to see that everyone can contribute. We all have value. It’s just a matter of owning what it is that is ours to do. One of the things I want to work on is feeling confident that I am worthy of being a teacher of others and being confident in my choice of curriculum.
Teflon – Realizing that some people may not like you, may not like your teaching style, or may not like what you teach, but that you don’t have to take it personally. I don’t mean ignoring solid, constructive criticism, because I think it’s valuable to self-assess and reflect, but taking things personally when they aren’t meant to be personal – when they are more about the other person than they are about you – is damaging.
Flexibility – While getting off topic can be really easy (“hey, can you show me this?” can bring you pretty far from your lesson plan if you aren’t careful), it’s also important to be flexible about the structure of class, especially when you have a student having difficulty.
Compassion/Empathy – With difficult students, sometimes it is hard to remain calm. Some people are toxic. It’s a fact. But, instead of being reactive, I think it’s valuable to take a step back and see if there is an empathetic approach possible. There won’t always be, but sometimes, you can find a way to create an encouraging, safe space for people to explore and move through their fear. And, if you can’t, it’s okay to wish them well and let them go. Just try to not carry that with you and let it impact your other students. This is a great lesson that I am working on for myself.
No Nonsense – On the flip side of empathy, I want to learn how to effectively shut down nonsense. Not being a bitch about it, but just silently demanding the respect that is deserved when instructing others.
On a final note, about Pole Unbound: the next retreat has been planned for May 2015, in Toronto. If you are interested in joining, use this form to add your name to the list of potential attendees!
Something to consider before applying:
What can you teach? Pole Unbound is founded on the idea that everyone has something to offer. This is not a “pay money to be taught by pole celebrities” retreat – it’s an “everyone teaches each other” retreat. With that in mind, consider your strengths as a poler and what you can teach to others in a workshop setting, because you will be asked for what you might be able to bring to the table in a workshop setting.
Everyone has something that makes them unique as a poler. Find yours!
Note: this sign up page is not binding, and the registration application process closes November 15th.
A few weeks ago, I had the opportunity to interview the creators of Aura Heels – please check out what co-owner Melanie had to say about her experiences with pole dance and being a pole entrepreneur:
Aura Heels was kind enough to send me a pair of their incredible shoes to test out, and I wanted to share my experience with all of you!
My particular pair arrived carefully packaged in their original Pleaser box, with helpful instructions on how to use the light controls, as well as a plug to recharge the shoes. I spent approximately 47 minutes squeeing, tottering around on our carpeted floors, and forcing my boyfriend to take video of me doing legwork on our couch, before I finally put them away and planned my next outing to a studio.
The Basics: Size, Height, and Style
My pair were constructed from a clear, lucite Pleaser platform, with a heel height of 7.5 inches. They feature clear toe and ankle straps, and like most Pleasers of this fashion, you can probably size down a half or even full size if you want them to fit a little tighter. I am a size 8, and my test shoes are also an 8, and they’re probably a tiny bit too big for me, so keep sizing down in mind when placing your order. The weight is approximately 4 to 4.5lbs total for the shoes – I very scientifically tested this by getting on my scale wearing them and also in bare feet.
Aura Heels does offer different styles, including some cool options with platforms that have clear windows in otherwise blacked out plastic, and they will do custom built options for other heel heights, if the 7.5 inch heel is not for you!
Aura Heels also offers a variety of light modes, including Rainbow, ColorBomb, SwapFlow, TiltFlow (my favorite), ShortPulse, Waterfall, Full Spectrum, Starburst, and SoundPower. I’ve put together a YouTube Playlist of their sample videos, so you can get an idea of what each mode looks like: http://youtu.be/pe6vX8-c6Tc?list=PLTSEkwQRjm00r0Py-eZA7bq4fUhD5jSG3
As for the color: it is SO bright! It’s super vivid, and absolutely eye-catching – the shoes make a huge impression, and people will stop to watch you! I brought them to two different studios, in classes with different women, and they made a big splash every time. I had girls asking to try them on, to take photos in them, and to just take photos of the shoes on me! (I’ve also had a few people ask to borrow them for photo shoots!)
I cycled through all of the modes offered with my pair, but I kept coming back to the TiltFlow, because it’s such a brilliant option. I love the way the colors shift as the shoes move, and they remain illuminated throughout the movement. The lighting in the room does make a difference in terms of how well the shoes show up on film: darker is better, and the faster your movement, the less the camera will pick up the different shifts, but you can TOTALLY see them in person.
The sole of the shoes do heat up a little from the light, which threw me off at first, but it never gets more than a little warm. The colors stayed true throughout a six minute, floor work heavy test dance that I did, and they performed just like any other shoe during my on-the-pole test. I’ve used them off an on for the better part of a week, and have not yet had to recharge them.
If you’re a heel-clacker, I’m not sure these would be for you, as I don’t know that the electronics could survive that kind of battering – most shoes that get clacked often seem to have a short shelf life, so I wouldn’t recommend it in these heels. I did one small clack, and they held up fine, but repeated wear & tear would probably take its toll like on any other shoe. Given that these heels can’t really be repaired if you clack them out of existence, it’s probably worth it to save your clacks for a less expensive heel.
The heels are pricey, but that makes sense to me, given the work that goes into their construction and programming. There is nothing else like them. The low end begins in the high $100’s, around $175, which is on par with some of the higher-end rhinestoned Pleaser options. Much of their range is in the mid $200’s, and the line tops out around $400 for their highest tier offering, the Limited Edition Galaxy Platform. Choosing your option has everything to do with which light mode you prefer: you can save money by choosing an option with just one light mode, instead of trying to go for one with multiple offerings.
Overall, I loooooooooooooooove these heels, and I am so stoked to have gotten the chance to play with them! They’re just the coolest thing I’ve seen in ages, and I am so excited to see Aura Heels getting more recognition from our community! They were recently at The Great Midwest Pole Convention, and received news coverage from local Chicagoland papers/tv outlets, and their web presence has been steadily growing these last few weeks! To shop their line, head to their Etsy Shop: https://www.etsy.com/shop/AuraHeels – find them on Facebook at: https://www.facebook.com/AuraHeels – stalk them on Instagram at: http://instagram.com/auraheels (@auraheels) – and watch their full line of videos on YouTube at: https://www.youtube.com/channel/UCa0fzz7HRvsJTGBqzPc_xcQ
Have you seen these shoes?!?! No, really…HAVE YOU SEEN THESE SHOES??
I stumbled upon Aura Heels via Facebook, and like any pole dancer would, fell immediately in love. Brilliant, light up heels that smoothly change color?
Not only was I enamored with the product, but as a fellow pole entrepreneur, I was interested in how the company was created. Cut to a few emails later, and I have a special treat for you: a 2 part series on Aura Heels! First up is an interview with the owners of Aura Heels, and soon to come, a review of their shoes!
Melanie, the co-founder of Aura Heels, was kind enough to answer some of my questions about herself and the company:
Poleitical Diaries: Who is a part of Aura Heels and where are you based?
Aura Heels: Aura Heels is a two person team, myself and my husband, Alan. We are based in Cary, NC.
PD: How did you begin your pole dance journey?
AH: My story is the typical one. Two friends and I took a teaser class. They never took another and I kept going back for more. I took my very first class at Aradia Fitness in Cary NC. Hi Dakota!
PD: How does dancing in shoes change your pole movement?
AH: For me dancing in shoes makes me more aware of my lines. You have to learn to step and turn gracefully in 7″ stilletos.
PD: What inspires you in the pole community?
AH: Just how incredibly encouraging most people are. I have never been apart of community that is so caring of one another. We are usually the loudest cheering for a friend or even someone you don’t know. It doesn’t matter what your shape, background or anything is. You will usually be met with open arms and encouraging words.
PD: Who are your pole icons?
AH: I have many pole icons. Alethea Austin. Her slow, purposeful movements are just beautiful to watch, hard to replicate. Karol Helms, who was one of the first pole dancers I ever saw on YouTube. She is not only an amazing dancer, she is an excellent teacher and genuinely a funny, intelligent, nice woman. Other icons are all the women I see come into the studio. They are all amazing and it makes me incredibly glad to be apart of pole.
PD: What is your signature pole dance style?
AH: Is there a particular pole movement with which you most identify? I don’t know if I have a signature style per say. I love slow, dancey movement. Floorwork is a favorite, too. I also love to just be silly and let it be just fun with no true direction, just whatever happens. I guess I’d call it eclectic sexy.
PD: What are your favorite moves and your nemesis moves?
AH: I love spins and cross ankle release. My nemesis is the extended butterfly.
PD: Is there any pole product you just can’t live without?
AH: Not one particular product. I love my Aura Heels, BadKitty fold over shorts, Vaseline Intensive skin lotion and electrical tape to cover raw spot and burns. Electrical tape will stick more to itself than your skin or a band-aide and it’s grippy. Dry Hands for hot humid NC weather.
PD: Is there any advice you have for budding pole entrepreneurs and budding pole dancers?
AH: For budding entrepreneurs; be prepared to be unprepared. There are a hundred tiny details that you just won’t think about and they pop up often. Mostly though have fun, enjoy chasing the dream. It is worth it. For budding pole dancers; Take it slow and build up. The tricks will come. It’s no fun to pull a muscle or tendon pushing to hard or to fast. Enjoy the learning all the amazing things your body can do.
PD: How did you come up with the idea for Aura Heels?
AH: It was mostly by accident. I had just bought a pair of 7in clear Pleasers to alter. I’m always looking for ways to make my pole shoes fun. My husband, Alan, saw them and was certain he could figure out a way to put lights in them. He got an old pair from me and started to dismantle them to see how they were made, and what he could fit in them. We have come a long way since then. The first pair were charged by 8 double A batteries and weighed a good 5lbs each.They were not the most successful thing ever. He did learn a lot from that first experience though.
PD: How long does it take to make the shoes? Can you tell us about the craftsmanship that goes into each pair?
AH: The time it takes to create a pair of shoes depends on whether they are sound or tilt reactive, how many modes they have and also the size of the shoe comes into play. It usually takes about a week, roughly speaking. Starting with a new pair of unmodified shoes, there are about five steps/ stages of our process. We first dismantle them, removing all the old glue. We then mark off all the dimensions for the LEDs, touch sensors and charging ports, then use power tools to grind and drill the channels for all the components. We then build the bulk of the electronics, laying the LEDs along the underside of the foot bed, wiring them together, and build the control and battery packs that will live in the shoe. Then we begin the painting process, this is can very finicky. If the paint isn’t right it shows pretty strongly, since we are shining so much light through the shoe. This can take a day or so by itself, just to let it cure and build the layers up the get the right amount of light diffusion. Last is the final fitting to make sure that lights are laying in the channels properly and all the connections work. Once that’s done, we then glue and clamp everything in to place and leave that to cure over night. After that the shoes are ready for boxing and shipping to their new home.
PD: What do you love about being a pole entrepreneur?
AH: It’s very exciting. The pole community is so full of possibility and opportunity. We love that we are bringing a unique product to such a unique community. It also fun to tell people you are a Cobbler of Light.
PD: Have you created other shoe or clothing lines in the past?
AH: Not yet. I do have several ideas bouncing around in my head.
PD: What do you feel your line offers to the community that sets it apart from other lines?
AH: Aura Heels are unlike anything else out there. There isn’t another shoe line that offers rechargeable features and the opportunity to truly customize.
PD: How has the community reacted to your new line? Where do you hope to take it?
AH: So far we have had nothing but great feed back. Everyone has been very, very positive and eager to try them out. We don’t have any huge plans for the future yet. We are still in the early stages of our company and we are just enjoying the whole process.
PD: How long did it take for you to go from initial idea to selling your line?
AH: It’s been about 3 years from that first pair , we only been selling them since May. It’s been a learning experience, an amazing, stressful, and sometimes baffling learning experience. Needless to say we are having a lot of fun bringing Aura Heels to the pole community.
PD: Do you offer international sales? Where can your shoes be purchased?
AH: We do offer international sales, as well as domestic. You can order a pair from our Etsy store. Auraheels.com Oh, one more thing. We will have a vendor table at The Great Midwest Pole Convention, August 15th-17th. Be sure and come by and see our shoes in person. Also, don’t forget to enter the raffle to win a pair of Galaxy Aura Heels!
Thank you for taking the time to chat with me, Melanie!
This weekend, we spent a couple of days as vendors at Ink-N-Iron, a massive culture festival in Long Beach, CA. The festival has everything from tattoos, piercings, hot rod shows, and live performances, to burlesque, pin-up, and yes, POLE!
The event played host to the inaugural PCS Queen Mary Pole Championship, with Amateurs competing on Friday evening, followed by the Pros on Saturday afternoon. After each day of competition, there were also Pole Performer Showcases of some incredible polers, too!
The festivities were held inside the Queen Mary, on the M deck, which was kind of hidden away from the rest of the festival: you had to go up 3 floors, then inside the ship, then up another floor, then walk the length of the ship, where you’d then find the mid-sized Brittania Salon/Ballroom, home of the poles! The room filled up quite a bit for each round of competition, with the Pro comp being a bit more packed.
For the Amateur round, we saw 8 competitors take the stage, many of them performing in their first competition. The gals went out and did themselves proud. The routines included some impressive tricks, but as a pack, the gals were at a reasonable level for an Amateur Comp – no crazy fonji antics, just some great dancers performing mostly clean routines with strong tricks! Judges Jennifer Kim, Rachele Ribera, and Katherine Voorhees had a tough job! First place went to Sandra Guadiama with an emotional piece set to a remix of “Mad World”, Second was Nadine Young playing up the wild side with a routine to “Paradise City”, and Third went to Rea Kowalski, with another more-emotive piece and some impressive strength tricks.
In the Pro Division, we saw 11 competitors, all of whom were so strong and amazing, but each very different in what they presented and the stories they told! The crowd really enjoyed a lot of the performances, but in the end, judges Karol Helms, Sarah Jade, and Alethea Austin selected Sasj Lee as the PCS Champ (making this her third straight victory in a row). Her first runner up was Amber Wolf, with a sexy and playful routine that was both beautiful and strong. Second runner up went to Tiffany Rose Mockler, who also took the Audience Award, and Kerri Friedman rounded out the pack.*
As far as the International Pole Performers Showcase goes, each night was all about the sexiness! Katherine Voohrees opened the shows, displaying her signature style of sexy, bendy beauty, which the crowd loved. Her fellow performers included Jennifer Kim, who combined grace and sex appeal with an incredible connection to the crowd; Sarah Jade, whose bendiness and sexiness are intoxicating; Rachele Ribera, who impressed with powerhouse moves and sexy flair; Nadia Sharif, whose “Roxanne” themed routine was a phenomenal showstopper; Jamilla Deville, who seduced every last person with her showgirl moves and incredible grace; Karol Helms, who lived up to her Miss Sexy title; and Alethea Austin, who closed the show with drama, sex, darkness, and some special sidekicks.
The event was sponsored by X Pole, Bad Kitty (who provided the Pole Pixie costumes), and Glitter Heels, who also had a vendor booth. My company, Poleitical Clothing, was on site as vendors, debuting new items and selling some old favorites! There were some last minute changes to the rigging, with the poles moving from 40mm and 10 feet tall, to 45mm and 12 feet tall, but the performers and competitors took it in stride. The festivities began relatively on time and ran fairly smoothly, with only some minor hiccups along the way, like a shoe malfunction with one performer, and a brief lighting issue when an audience member leaned against some switches for the house lights. While there was no private dressing area for the dancers, the girls all seemed to be in great moods and take everything in stride! All of the pole events were hosted by Tara Phillips, who is always cheerful, fun, professional, and eloquent when she hosts and event – she works hard and does her research on each dancer and company present, and it really shows when she gets on stage.
As a pole dancer, it was interesting to see the reaction of the crowd to each of the performers. This crowd was not stacked with polers, but rather, stacked with people looking to watch women dance. The pole dancers present were there to support friends, but mostly from the Long Beach and Orange County areas – much the SoCal posse is from LA studios, and we saw very few familiar faces from LA studios, beyond those competing. The crowd’s lack of familiarity with pole beyond strip clubs was obvious at times, from the reactions of some of the drunker attendees, but on the whole, most of the audience appreciated the performers and stayed relatively respectful (save for one or two incidents). While the usual tricks that get mad applause at all-pole events did not get the same response with this crowd, they did scream for crazy flexibility and super sexiness, which was fun to see.
While we did not spend a ton of time at the rest of the festival, it did look like fun, especially if you’re into pin-ups, burlesque, and tattoos – some of the pin-up vendors had some to-die-for items available, and the tattoo room was incredible to behold: three floors of artists working on all manner of tattoos, from small pieces to full back art. The event organization left something to be desired, especially for vendors – for example, we faced arguments with parking attendants and having to pay through the nose for parking because we never received a vendor packet from the Ink-N-Iron office, which was disappointing and frustrating. The event itself is expensive (tickets, parking, and food alone will cost you a bundle), but there is a TON to do once you are there – you could probably attend all three days and still not see everything!!
The Ink-N-Iron pole performers and Queen Mary Pole Championship competitors held their own in terms of the entertainment available, and who knows, maybe they converted a few souls in the audience into thinking that pole is more than stripping and sexiness – and, maybe…just maybe…they inspired some folks to go take their first class!
*At the time of the announcement of the placeholders, Lindsey Green had been awarded 3rd Runner Up. She was given the plaque in the awards ceremony and was initially shown to be the 3rd Runner Up in photos online. The results were re-tabulated and placements changed after the event, moving Kerri moved up to 3rd. To my knowledge, there no formal announcement widely shared online, so I found out about it after writing this piece. I have updated this post to reflect the new placements. My apologies to Kerri and Lindsey for not correcting it sooner – I’m sure the situation was uncomfortable for all involved. ~DC 7/16/2014
I am so excited to share that I am now a member of the blogging team over at the newly re-vamped Bad Kitty Blog!
My first piece is now up and available to read, along with the posts from the other incredible writers. I took my ideas about how pole can challenge relationships due to a shift in personal empowerment and expanded on them – this will end up being a series, so keep an eye on the BK blog for my future installments!
Here is my first piece – hope you enjoy it!
I won’t be re-posting the BK content here, but I will continue to blog on this site, with more personal thoughts and experiences. I have a fun possibility in the works for August, and I will know more about it in early May. If it happens, I’ll be throwing myself into choreographing again! I’m already energized and excited about growing!
Last night on Facebook, Natasha Wang posted an old video of hers, circa 2009, as part of a Pole Throwback movement. It’s remarkable to see the evolution of her style – the video, which was shot at my pole home, shows a very different style than what she is known for nowadays, and yet, you can see the beginnings of where she was headed, I think. I found it really interesting to watch, being such a fan. Here is the video, and following it, a more recent performance:
One of the things I love about the comparison is that I feel as if I got to watch an artist discover their authentic voice, which is SO COOL. For fun, here is another comparison:
For Michelle, instead of comparing a freestyle and a competition piece, I’m choosing to link to another video she has online, which is more of a performance piece than a competition piece. I think her style is still evident in her performance pieces, though. She’s got incredible elegance in her movement, but is still sexy.
I love this movement. Share your early videos!!! It’s so great to get to see how people evolve as artists and find their authenticity, while still remaining true to their core movement!
In honor of adding some new items to the Poleitical Clothing line, we’re having our very first Instagram Photo Challenge Giveaway!
One winner will receive one of our NEW SWEATSHIRTS, which will be debuted at the Pole World News Awards on March 21st, in Los Angeles!!!
1) You don’t have to post a photo every day, but you do get only one photo per day as an eligible entry.
2) You may earn 1 bonus entry per photo by wearing your Poleitical Clothing gear in the picture – it must be visible to camera to qualify!
3) This giveaway is open to US and International entries!
4) This giveaway is open to men and woman of all sizes! (The sweatshirts are unisex sizing, so if you are plus size, we have you covered!)
5) Be creative with your choices! Video or photo is allowed.
6) If you cannot perform a trick, i.e. a Jade Split, it is permissible to do a variation as long as that variation is clearly from the same trick.
7) Contest runs March 1st, 2014 through March 31st, 2014.
8) Contest entries must be posted via Instagram. You must follow Poleitical Clothing, and you must tag Poleitical Clothing by their username and with a hashtag, i.e. @poleiticalclothing and #poleiticalclothing, for your entry to count. If you have a private profile, you must approve us as followers for your entries to be counted.
9) Prize value is approximately $50 USD, not including shipping. Sweatshirt will be shipped from Los Angeles, CA (shipping covered by Poleitical Clothing). Please allow up to 4 weeks for delivery – we will let the winner know when it ships. Not redeemable for cash value. Winner will be notified via Instagram and must respond within 1 week of notification with their contact info and size choice via email, or a new winner will be chosen. Chances of winning depend on number of entries.
Good Luck and Have Fun!!!